Petramarè
Living Roots. Authentic Taste.
Since 1933 we have been safeguarding “u vagnone”: our living sourdough starter, passed down from generation to generation. Every day it comes to life in our family’s hands, transforming flour and water into everyday emotions.
Five generations. Twelve hectares of Senatore Cappelli wheat. A unique 36-hour process that preserves flavor and nutrients.
Zero waste. 95% yield. 100% passion.
From Puglia to the world, a promise:
Keep Life Alive — We keep life alive.
Where it all begins
Choosing one’s own path
When agriculture was rushing toward industrialization, Father Gaetano, the youngest of four brothers, chose a different way:to keep sowing Cappelli wheat alongside his centuries-old olive trees.
“If it nourished my grandparents, it will nourish our grandchildren too,” he would say to Mother Maria.
Every morning she renewed the strength of “u vagnone,” which transformed golden grain into bread with a familiar aroma.
It wasn’t just food: it was proof that fidelity to the land can endure over time.
Turning memory into the future
There was a risk that everything would be lost. A heritage of flavors, gestures, and stories—destined to fade into silence.
“We couldn’t allow that,” says Francesco. “U vagnone couldn’t remain just a memory.”
He brought together lifelong friends: Paolo, Massimo, and Renato. The ones with whom he had shared courtyards, hard work, and complicit silences. Together they made a solemn commitment—to give the future back to memory.
Not out of nostalgia, but to keep nourishing who we are. So that our land can continue to tell its story. So that tomorrow may have deep roots.
The taste of truth
Pitti Taste, Florence. One of the most important showcases of Italian food culture.
We bring our Friscous®. We season it the way it has always been done: oil and water.
A master of contemporary cuisine tastes it. He closes his eyes. When he opens them again:
“This is the flavor I’ve been searching for for years.”
From that moment on, everything changes.
Living roots: our promise
With Petramarè® we preserve the biodiversity of ancient grains, cultivate without waste, and turn craftsmanship into sustainable innovation.
From Salento to the world.
Our goals for 2027
→ 100% short supply chain (within 50 km)
→ 500 selected restaurants
→ 3 new product lines
Growing while keeping our roots alive.
